An SEO portfolio showcases your expertise and successful projects, building credibility with potential clients. It includes case studies detailing your strategies and results, technical SEO skills, content creation, and link-building examples. Highlight your local SEO experience, audits, and reporting capabilities. Incorporate client testimonials to emphasize your professionalism and achievements. Use visuals and specific metrics to make your portfolio engaging and impactful. Regularly update it to reflect your latest work and ensure it’s optimized for search engines